Now onboarding·500+ creators live

Mobile installs 10× faster with TikTok creators.

Lode is the TikTok creator marketplace where mobile app brands co-produce scroll-stopping clips with vetted creators. From raw brief to viral post in 7 days.

NovaPay
840K views
Petlog
1.4M views
Calmo
620K views
Fluxe
1.1M views
Drift
920K views
NovaPay
1.6M views
Habitly
2.4M views
NovaPay
840K views
Petlog
1.4M views
Calmo
620K views
Fluxe
1.1M views
Drift
920K views
NovaPay
1.6M views
Habitly
2.4M views
B
30+
mobile brands shipping
C
500+
vetted TikTok creators
7 days
avg brief to live

500+ creators · 30+ mobile brands shipping on the Lode app

novapayhabitlypetlogblinkwisecalmofluxedriftglownovapayhabitlypetlogblinkwisecalmofluxedriftglownovapayhabitlypetlogblinkwisecalmofluxedriftglow
How it works

From brief to viral
in three steps on the Lode app.

HHabitlyiOS · Android
Goal
Installs · CPI < $2.80
Hook
“POV: day 3 and you didn't quit”
Publish brief
01

Write a brief

App, audience, hook, budget. 4 minutes. No decks, no sales call.

42 matches
@juliank
1.4M followers
98%
@mayaxx
820K followers
94%
@petlife
2.1M followers
91%
02

Match with creators

Our algorithm surfaces TikTokers whose audience actually installs apps like yours.

@creator_0
● LIVE
@creator_1
@creator_2
Installs today+2,841 ↑
03

Approve & launch

Review drafts in-app, approve with one tap, track installs in your MMP.

For mobile brands

Stop cold-DMing creators.
We match by install-intent.

Install-intent matching

We filter for creators whose audience actually downloads apps in your vertical and region.

app.joinlode.com / matches · habitly
42 creators · sorted by install rateInstall-intent ↑
@juliank🔥 HOT
Wellness · 1.4M followers
$1.72
98% match
@mayaxx
Fintech · 820K followers
$1.92
94% match
@petlife🔥 HOT
Pets · 2.1M followers
$2.14
91% match
@taylor.g
Fitness · 620K followers
$1.68
88% match
@ben_fits
Fitness · 1.1M followers
$1.88
84% match
app.joinlode.com / escrow · 3 active briefs
Total held in escrow
$8,420+$4,050 released this week
Released only when clips are approved & live.
H
Habitly · Day 3 POV
4 / 4 clips approved
$2,400Released
N
NovaPay · First tap
2 / 4 in review
$1,800Held
P
Petlog · Feeding time
3 / 3 posted live
$1,650Released
C
Calmo · Sleep ritual
0 / 5 creators matched
$2,570Held
app.joinlode.com / campaigns / habitly
Views
4.2M
+820K
Installs
12,418
+38%
CPI
$1.84
−42%
Installs · 14 daysTrailing
@juliank
2.1M views · 4,280 installs
Live
@mayaxx
840K views · 2,140 installs
Live
@petlife
views · installs
Pending approval
app.joinlode.com / spark-ads / habitly
0:18
Top organic clip
@juliank · Habitly
2.1M views · 4,280 installs
$1.72 CPI organic
Boost as Spark Ad
Pre-authorized · @juliank handle
Reach · last 24h
Organic
410K
Spark Ad
+1.42M
+312% liftsince boost · ↓18% blended CPI
Post a briefFree
lodelode
@yourhandle
This month
+$1,650 today
$4,850↑ 62%
NNovaPay
$1,200Approved
HHabitly
$700Live
PPetlog
$1,650Paid
New brief · matched
$5 / 1K
P
Petlog
Pets · 91% match

“I ranked 4 dog food subscriptions…”

Accept match
BriefsEarningsProfile
For TikTok creators

Turn your scroll-stopping style into a full-time paycheck.

Browse briefs from vetted mobile brands, pitch your hook, get paid within 72 hours of posting. No chasing invoices, no agency middlemen.

  • $300–$2,000typical pay per approved clip
  • Pre-funded escrowbefore you shoot a single frame
  • Full channel ownershipyou keep your audience, always
  • Priority matchingas you build a 5-star track record
500+
Vetted creators
$2.1M
Paid to creators
420M+
Views generated
7 days
Avg. brief-to-live
Ready to start?

Unleash all your growth potential

Posting briefs is always free. We take a flat 10% platform fee on creator payouts — no hidden agency markup.

Starter

Free
Up to 3 live briefs included
Features included:
  • Unlimited brief drafts
  • Standard creator matching
  • Escrow-protected payouts
  • Performance dashboard
  • Email support
Includes escrow protection

Agency

$999/month
Unlimited workspaces included
Starter + Growth features, plus:
  • Multi-workspace collaboration
  • Custom attribution models
  • SSO + audit logs
  • Full REST + webhook API
  • Named account team
Includes escrow protection

We handle your questions

How is lode different from an influencer agency?
Agencies charge a 20–40% markup and take weeks to brief creators. lode is self-serve — you post a brief, creators pitch within 48 hours, and you only pay a flat 10% platform fee on creator payouts. No account managers, no retainers.
Who pays the creators? And when?
You fund the brief in escrow before creators start work. Payouts release automatically once a clip is approved and posted — usually within 72 hours. Creators get direct deposit to bank or PayPal.
What if a creator's clip underperforms?
You only pay for clips you approve. Every deliverable goes through your review queue first — if it's off-brief, you send it back for revision or reject it outright with no payout triggered.
Can I run Spark Ads on top of organic posts?
Yes. Every creator on lode pre-authorizes Spark Ads as part of their brief acceptance. One click in the dashboard and you're boosting their organic clip as a paid ad from their handle.
Do I keep ownership of the content?
You get a perpetual, royalty-free license to use approved clips in paid ads and owned channels. Creators retain ownership of their TikTok post on their profile — which is what makes it feel native.
Is there a minimum commitment?
No. Starter is free forever. Growth and Agency plans are month-to-month — cancel anytime from your dashboard. Annual and quarterly billing cycles give you a discount but aren't required.

Your next million installs are one brief away.

Join the mobile brands and TikTok creators already shipping on the Lode app.

No credit card 4-minute brief setup Cancel anytime
What they're saying

Loved by both sides of the market.

We replaced our entire influencer agency with lode in a quarter. CPI dropped 38% and the creative finally feels native.
Maya Chen
Head of Growth, NovaPay
−38% CPI
Brief-matching is scary good. I get pitched campaigns that actually fit my audience — not random crypto stuff.
Julian K.
Creator · 1.4M
$8.4K / mo
Three campaigns in, lode is our highest-ROAS acquisition channel. Period.
Sara Oduya
Performance, Habitly
3.2x ROAS
Get started

Your next million installs are one brief away.

Join the mobile brands and TikTok creators already shipping on the Lode app.

No credit card 4-minute brief setup Cancel anytime